Copy has all sorts of roles to play in today’s digital marketing era. Copy for your website. Descriptions for your products. Articles for your blog. Even the tone of your social media posts ought to be thought out to match your business’s personality.
Words are an important part of your offering when you’re putting your business online. While the images on your website are what attract a viewer’s immediate attention, it’s the character of the writing which will effect with them as they engage more deeply with the site’s content. It’s your words which will be helping them to decide if they want to form a connection with your business or not.