10 Top business website design planning ideas for a successful outcome

Designing and researching a new business website involves several steps to ensure the site meets the goals of the business, reflects its brand identity, and provides an excellent user experience. When we begin working on a new business website for our clients there are various considerations we include in our planning stages to help ensure a successful outcome.

By working through a design process from the very first stages of a web design project we are able to create effective and impactful online homes for the businesses we work with. As a result we have helped to get a whole range of businesses interacting effectively online, whether they’re based in our home county of Cornwall, the rest of the UK or as far afield as Florida.

Overview of our planning process for new business website designs

Here’s an overview of the top considerations we emphasise and the framework process we use to structure the creative process when we start working with a new business. A lot of the points in here remain relevant whether we’re redesigning a business’s existing website or we’re bringing them online for the first time.

1. Define Goals and Objectives

  • Understand Business Objectives: Determine the purpose of the website. Is it for selling products, providing information, generating leads, etc.?
  • Identify Target Audience: Define the primary users and their needs in order to tailor their business website accordingly.

2. Research and Analysis

  • Competitor Analysis: Study competitor websites to identify strengths, weaknesses, and niches which haven’t been explored by others businesses yet.
  • Audience Research: Depending on the scope of the project we can conduct surveys or user interviews. We also use analytics to understand user preferences and behaviors within the business’s sector.

3. Plan Website Structure and Content

  • Information Architecture: Develop a sitemap to organize pages and structure content logically.
  • Content Strategy: Plan what type of content will be on the site (text, images, videos, etc.) and how it will be presented.

4. Design and User Experience

  • Wireframing: Create wireframes (basic layouts) to visualize the website’s structure and functionality.
  • Visual Design: Develop the site’s aesthetics, including color schemes, typography, and imagery.
  • User Experience (UX) Design: Ensure the site is intuitive, easy to navigate, and user-friendly.
Business Website Design Process Wireframe Sketches

5. Development

  • Front-End Development: Code the website using HTML, CSS, and JavaScript, focusing on responsive design for various devices.
  • Back-End Development: Implement functionalities like forms, databases, e-commerce, etc., if required.
  • Scalability: Design the site to accommodate future growth and changes.
  • Content Management System (CMS) or Static Site: Depending on the business’s requirements we can build the website in various ways. For simple brochure sites which won’t need frequent content updates a static site is a cost effective option which delivers fast load times for website users. Once a website needs a little more functionality or will be subject to a growing content base a content management system (CMS) like WordPress comes into it its own to bring many benefits to the business as they use the website going forward.

6. Content Creation and Implementation

  • Content Creation: Produce and optimise content for SEO (Search Engine Optimization).
  • Business Videos and/or Product Photography: As we also specialise in creating business videos and photography this is the stage where we can plan in creating any new media assets to complement the new business website.

7. Testing

  • Quality Assurance (QA): Conduct thorough testing to ensure the website works across different browsers, devices, and screen sizes.
  • Usability Testing: Get feedback from users to identify any usability issues and make necessary improvements.

8. Launch

  • Domain and Hosting: Choose a domain name and hosting provider for the website.
  • Deployment: Upload the website to the hosting server and make it live.

9. Post-Launch and Maintenance

  • Monitoring and Analytics: Set up analytics tools to track website performance and user behavior.
  • Regular Updates: Continuously update content, fix bugs, and make improvements based on user feedback and changing trends.

10. Marketing and Promotion

  • SEO and Marketing Strategy: Plan and facilitate implementation of SEO techniques and marketing campaigns to drive traffic to the website.
  • Social Media Integration: Integrate social media channels to promote the website and engage users.

3 more key outcomes from the business website design process

As the design and build process unfolds and the the tasks and processes above are completed the new business website is created which embodies the client’s aims. Hopefully the robustness of their new site’s build process delivers even more than they were initially looking for when they set out to improve their online presence. Three further key outcomes from our process will also mean the following are baked into any new website.

  • Responsive Design: We ensure all our websites are responsive and mobile-friendly by default.
  • Accessibility: We work hard to implement measures to make the site accessible to users with disabilities.
  • Security: We build and host our sites so they feature robust security measures to protect user data.

Really small business with a tiny budget?

For very small businesses and start ups, the emphasis might be on cost-effectiveness, essential functionalities, and local visibility. The good news is that we can adapt our process to suit the specific needs of any business and limited resources that a tight budget brings while ensuring that the result is still a strong online presence which provides a positive user experience. A Flexible, agile approach and a focus on core essentials ensure that we’re able to deliver a successful business website no matter the size of the project.

If you’d like to talk over any ideas you’ve got brewing for your own business website we’d love to hear from you to get things rolling.